Let me start with something I believe deeply: Everyone deserves to be happy. Not just content; Not just getting by; Actually, genuinely happy in their work, in their relationships, in the quiet moments when they’re alone with their thoughts. Happy in a way that feels authentic, sustainable, and aligned with who they really are. This […]
Belief is the foundation of success. It fuels action, sustains resilience, and transforms dreams into reality. But belief alone is not enough—it needs to be backed by clarity, relevance, integrity, and trust to truly drive the right intent. In both personal and business growth, Intentonomics®—the science of strengthening choices to enable desired action—ensures that belief […]
In a world brimming with possibilities, what truly sets achievers apart? Why do some ideas take flight while others falter? The answer lies in the power of Intentonomics®—the science of strengthening choices to enable desired action. Created by Ankur Shiv Bhandari, also known as The Intentonomist, Intentonomics® is more than just a concept; it is […]
What causes a sports team to overhaul its dismal performance to an outstanding one within days? What drives differences in performance between individuals? What leads to discriminatory behaviours such as Racism? What could be a key factor that leads to crimes? What creates a sea change in political outcomes for political parties? What causes shoppers […]
In a world that constantly demands change and adaptation, it’s easy to feel pressured to mold ourselves to fit every new situation, trend, or expectation. From the workplace to social circles, the urge to adapt can often seem overwhelming. However, there’s a compelling argument for why it’s wasteful to constantly try to adapt:
What causes a sports team to overhaul its dismal performance to an outstanding one within days? What drives differences in performance between individuals? What leads to discriminatory behaviours such as Racism? What could be a key factor that leads to crimes? What creates a sea change in political outcomes for political parties? What causes shoppers […]
In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.
In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.
In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.
In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.