Strengthening Belief to Drive the Right Intent: The ORBIT Principle of Intentonomics®

Belief is the foundation of success. It fuels action, sustains resilience, and transforms dreams into reality. But belief alone is not enough—it needs to be backed by clarity, relevance, integrity, and trust to truly drive the right intent.

In both personal and business growth, Intentonomics®—the science of strengthening choices to enable desired action—ensures that belief is not just a vague feeling but a strategic force that leads to meaningful impact.

This is where The ORBIT Principle™ of Intentonomics® comes in. ORBIT stands for:

✅ Opportunity

✅ Relevance

✅ Belief

✅ Integrity of Thought

✅ Trust

When these five elements align, belief becomes unshakable, intent becomes unstoppable, and success becomes inevitable.

Belief and Intent: The Individual Perspective

Every major personal achievement—switching careers, starting a business, overcoming failure—requires belief. But belief alone can waver when faced with uncertainty. The ORBIT Principle™ ensures that belief remains strong by anchoring it to the right foundations.

Opportunity: It’s not enough to believe; you must align your belief with the right opportunities. A passionate musician won’t succeed if they chase a career in finance. Recognizing the right opportunity ensures belief is directed toward real success, not wishful thinking.

Relevance: Does your goal matter in today’s world? A dream without relevance is just a fantasy. If your skills, ideas, or aspirations don’t align with market needs or personal circumstances, belief will eventually crumble under reality. Ensuring relevance keeps belief grounded in practicality.

Integrity of Thought: Self-doubt often arises from contradictions in our thoughts—wanting success but fearing failure, desiring change but resisting discomfort. True belief comes from clarity and integrity of thought—where your intent, values, and actions align seamlessly.

Trust: You can’t sustain belief without trusting yourself and your process. Many give up because they don’t trust their decisions, skills, or instincts. But when trust is present, setbacks become lessons, not roadblocks.

For example, someone looking to transition into entrepreneurship must first:

✅ Identify a real opportunity in the market.

✅ Ensure their idea is relevant to today’s needs.

✅ Align their intent with clear, unwavering thoughts.

✅ Trust themselves to navigate the uncertainties ahead.

With The ORBIT Principle™, belief transforms from hope into action, from doubt into conviction.

Belief and Intent: The Business Perspective

Businesses thrive on belief. Founders must believe in their vision, teams must believe in their mission, and customers must believe in their brand. But without The ORBIT Principle™, belief in business can become fragile and directionless.

Opportunity: Are we targeting the right market? Are we solving a real problem? Businesses that chase misaligned opportunities waste resources and lose momentum.

Relevance: Is our product/service still valuable today? Brands that fail to stay relevant fade away, no matter how strong their initial belief was.

Integrity of Thought: Are we clear about our mission, or are we constantly shifting strategies? Businesses with contradictory messaging and inconsistent vision struggle to build lasting trust.

Trust: Customers, employees, and investors must trust the brand. Without trust, belief in the business collapses, no matter how great the opportunity.

Final Thoughts: ORBITing Toward Success

Belief without a foundation is fragile. The ORBIT Principle™ of Intentonomics® ensures belief is strategic, sustainable, and results-driven.

✅ Individuals who align their belief with Opportunity, Relevance, Integrity, and Trust make better life decisions.

✅ Businesses that follow ORBIT don’t just survive; they thrive by ensuring their intent leads to real impact.

Intent without the right view of opportunity is wasted effort, and opportunity without intent is a missed chance. When belief is clear, relevant, honest, and trusted, intent becomes unstoppable. And when intent is unstoppable, success is just a matter of time.

For more information, please contact info@intentonomics.com

Intentonomics®: Science of Strengthening Choices Enabling Desired Action

In a world brimming with possibilities, what truly sets achievers apart? Why do some ideas take flight while others falter? The answer lies in the power of Intentonomics®—the science of strengthening choices to enable desired action.

Created by Ankur Shiv Bhandari, also known as The Intentonomist, Intentonomics® is more than just a concept; it is a force that fuels ambition, sharpens decision-making, and transforms potential into reality. It is the perfect blend of Intent—the strength of a desire to act—and Economics—the study of choices. Together, they create a framework that does not just inspire action but ensures that the action leads to meaningful impact.

The Power of Intent in Decision-Making

Every day, we make countless decisions. Some are small and inconsequential, while others shape the course of our lives. But what drives these choices? It is our intent—the depth of our desire and our commitment to follow through. When intent is strong, it pushes us past obstacles, fuels persistence, and keeps us focused despite challenges. However, intent alone is not enough; it needs to be nurtured and channeled correctly. That’s where Intentonomics® comes in.

Bringing Intentonomics® to Life: The ORBIT Principle™

Intentonomics® is made actionable through the ORBIT Principle™, a structured approach to strengthen choices and enable action:

  • O = Opportunity: Understanding the opportunity clearly is the first step. Without a well-defined goal or a problem to solve, intent lacks direction.
  • R = Relevance: The choice must resonate with personal or organizational objectives. When relevance is established, motivation naturally follows.
  • B = Belief: A strong belief in the purpose of an action reinforces commitment. If we don’t believe in the value of a decision, we are unlikely to see it through.
  • I = Integrity of Thought: Clarity, honesty, and alignment of intent with values ensure that decisions are not just impulsive but well-founded.
  • T = Trust: Trust in the outcome and the stakeholders involved fosters confidence, reducing hesitation and ensuring collaboration.

This principle transforms vague intentions into clear, strategic choices that lead to concrete action.

Intentonomics® in Everyday Life

Imagine an entrepreneur launching a new business. Without understanding the Opportunity, they might chase a fleeting trend. Without Relevance, their efforts may lack meaning. Without Belief, doubts will weaken their resolve. Without Integrity of thought, they might make inconsistent decisions. And without Trust, neither investors nor customers will stand by them. Intentonomics®, through the ORBIT principle, helps bridge this gap, ensuring that their intent is not just a spark but a sustained fire driving success.

Why Intentonomics® Matters

In a fast-paced world, distractions abound, and choices are endless. The ability to generate intent and drive action is what separates dreamers from doers. Intentonomics® offers a structured approach to make better, stronger choices—whether in business, leadership, or personal growth.

So, the next time you stand at a crossroads, ask yourself: Is my intent strong enough? Am I applying the ORBIT principle to make my choices count? Because when intent is nurtured through Intentonomics®, the result isn’t just action—it’s meaningful impact.

For more information and/or to qualify your planned personal or business actions with the Intentonomics® filter, please contact info@intentonomics.com

BRIA goes to O.R.B.I.T. – The Intentonomics® Engine

What causes a sports team to overhaul its dismal performance to an outstanding one within days?
What drives differences in performance between individuals?
What leads to discriminatory behaviours such as Racism?
What could be a key factor that leads to crimes?
What creates a sea change in political outcomes for political parties?
What causes shoppers and consumers to prefer and/or purchase a particular product or service over others?
What has the power to bring about a monumental change in the results for an organisation?

The word is “Intent”

It is the generation and power of intent that leads to or prevents actions. An understanding of how intent is created and what causes it to have the right strength, that can lead to action can both enable and prevent certain behaviours.

A result of my continuing study on “The Role of Intent” through Intentonomics® has resulted in the transformation of the BRIA Model into the O.R.B.I.T. Principle™ which provides further depth. The O.R.B.I.T. Principle™ tries to bring the process of creation of Intent and its correlation with action to life.

My initial TEDx talk used the BRIA Model, which still provides a good level of detail. However, I will continue to further build on the principle using the O.R.B.I.T. Principle™ now. I will try to share thoughts through this website and also via “The Intentonomics® Blog” and “The Intentonomics® Podcast” which can be accessed from my website and will also be available on major podcasting platforms.

– Ankur Shiv Bhandari (ASB)

7 Reasons Why Trying to Change too much is Wasteful: Trust Your Gut and Stay True to Yourself

In a world that constantly demands change and adaptation, it’s easy to feel pressured to mold ourselves to fit every new situation, trend, or expectation. From the workplace to social circles, the urge to adapt can often seem overwhelming. However, there’s a compelling argument for why it’s wasteful to constantly try to adapt: instead, we should follow our gut instincts and refine our appearances to the environment without changing who we are at the core. Here’s why staying true to yourself is not only more fulfilling but also more effective in the long run.

1. Authenticity is Powerful

When you stay true to who you are, you project authenticity. People are drawn to those who are genuine because it fosters trust and builds stronger relationships. Authenticity allows for deeper connections and more meaningful interactions, both personally and professionally. When you try to adapt too much, you risk losing the essence of who you are, making it harder for others to connect with you on a real level.

2. Adaptation Can Lead to Identity Loss

Constantly adapting to fit new situations can dilute your sense of self. When you bend too much to the expectations of others, you may lose sight of your own values, desires, and goals. Over time, this can lead to a crisis of identity where you no longer recognize who you are or what you stand for. Staying true to yourself ensures that you maintain a strong, clear sense of identity.

3. Following Your Gut is Often More Reliable

Our gut feelings are often a reflection of our true selves and our accumulated life experiences. Intuition can be a powerful guide, often leading us in the right direction more reliably than trying to overthink or over-adapt to every new situation. When you trust your instincts, you make decisions that align more closely with your true self, leading to greater satisfaction and success.

4. Refinement Over Reinvention

Instead of reinventing yourself to fit every new situation, consider refining how you present yourself. Refinement is about enhancing what’s already there—polishing your strengths and managing your weaknesses—without fundamentally changing who you are. This approach allows you to stay authentic while still being flexible and responsive to your environment.

5. The Inefficiency of Constant Change

Adapting requires a significant investment of time and energy. Constantly changing yourself to fit new molds is not only exhausting but also inefficient. This energy could be better spent on pursuing your passions, developing your skills, and deepening your existing relationships. By focusing on refining your appearance and approach rather than your core identity, you can conserve your energy for what truly matters.

6. Confidence and Self-Worth

Confidence comes from knowing and accepting who you are. When you constantly try to adapt to others’ expectations, you may undermine your self-worth, leading to self-doubt and insecurity. Embracing your true self fosters self-confidence, which is attractive and empowering. When you believe in yourself, others are more likely to believe in you too.

7. Long-Term Happiness

Happiness is closely tied to authenticity and self-acceptance. When you live in alignment with your true self, you are more likely to experience genuine happiness and contentment. The stress of constantly trying to adapt can lead to dissatisfaction and burnout. Instead, focus on refining how you express yourself within your environment, allowing your true personality to shine through.

Conclusion

In a society that often values conformity and constant change, it’s essential to remember the power of staying true to yourself. While adaptation has its place, it’s wasteful to constantly reshape yourself to meet external expectations. Trust your gut instincts and focus on refining your appearance to fit the environment without compromising your core identity. By doing so, you’ll foster deeper connections, maintain a strong sense of self, and ultimately lead a more fulfilling and authentic life.

-Ankur Shiv Bhandari ( ASB)

Intentonomics® – The Shopper in Shorts Series – Shopper Focused Promotional Mechanics

In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

Intentonomics® – The Shopper in Shorts Series – Shopper Centricity

In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.

Intentonomics® – The Shopper in Shorts Series – Planned Shopper vs Instant Shopper

In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

Intentonomics® – The Shopper in Shorts Series-Shopper & Consumer are always different, even if same person

In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.

Intentonomics® – The Shopper in Shorts Series – Importance of understanding “The Shopper” for Sales teams

In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams.

Intentonomics® – The Shopper in Shorts Series – An Introduction

Here is the first episode of “The Shopper in Shorts Podcast” towards demystifying the concept of “The Shopper” & “Shopper Marketing”.