BRIA goes to O.R.B.I.T. – The Intentonomics® Engine

What causes a sports team to overhaul its dismal performance to an outstanding one within days?
What drives differences in performance between individuals?
What leads to discriminatory behaviours such as Racism?
What could be a key factor that leads to crimes?
What creates a sea change in political outcomes for political parties?
What causes shoppers and consumers to prefer and/or purchase a particular product or service over others?
What has the power to bring about a monumental change in the results for an organisation?

The word is “Intent”

It is the generation and power of intent that leads to or prevents actions. An understanding of how intent is created and what causes it to have the right strength, that can lead to action can both enable and prevent certain behaviours.

A result of my continuing study on “The Role of Intent” through Intentonomics® has resulted in the transformation of the BRIA Model into the O.R.B.I.T. Principle™ which provides further depth. The O.R.B.I.T. Principle™ tries to bring the process of creation of Intent and its correlation with action to life.

My initial TEDx talk used the BRIA Model, which still provides a good level of detail. However, I will continue to further build on the principle using the O.R.B.I.T. Principle™ now. I will try to share thoughts through this website and also via “The Intentonomics® Blog” and “The Intentonomics® Podcast” which can be accessed from my website and will also be available on major podcasting platforms.

– Ankur Shiv Bhandari (ASB)

7 Reasons Why Trying to Change too much is Wasteful: Trust Your Gut and Stay True to Yourself

In a world that constantly demands change and adaptation, it’s easy to feel pressured to mold ourselves to fit every new situation, trend, or expectation. From the workplace to social circles, the urge to adapt can often seem overwhelming. However, there’s a compelling argument for why it’s wasteful to constantly try to adapt: instead, we should follow our gut instincts and refine our appearances to the environment without changing who we are at the core. Here’s why staying true to yourself is not only more fulfilling but also more effective in the long run.

1. Authenticity is Powerful

When you stay true to who you are, you project authenticity. People are drawn to those who are genuine because it fosters trust and builds stronger relationships. Authenticity allows for deeper connections and more meaningful interactions, both personally and professionally. When you try to adapt too much, you risk losing the essence of who you are, making it harder for others to connect with you on a real level.

2. Adaptation Can Lead to Identity Loss

Constantly adapting to fit new situations can dilute your sense of self. When you bend too much to the expectations of others, you may lose sight of your own values, desires, and goals. Over time, this can lead to a crisis of identity where you no longer recognize who you are or what you stand for. Staying true to yourself ensures that you maintain a strong, clear sense of identity.

3. Following Your Gut is Often More Reliable

Our gut feelings are often a reflection of our true selves and our accumulated life experiences. Intuition can be a powerful guide, often leading us in the right direction more reliably than trying to overthink or over-adapt to every new situation. When you trust your instincts, you make decisions that align more closely with your true self, leading to greater satisfaction and success.

4. Refinement Over Reinvention

Instead of reinventing yourself to fit every new situation, consider refining how you present yourself. Refinement is about enhancing what’s already there—polishing your strengths and managing your weaknesses—without fundamentally changing who you are. This approach allows you to stay authentic while still being flexible and responsive to your environment.

5. The Inefficiency of Constant Change

Adapting requires a significant investment of time and energy. Constantly changing yourself to fit new molds is not only exhausting but also inefficient. This energy could be better spent on pursuing your passions, developing your skills, and deepening your existing relationships. By focusing on refining your appearance and approach rather than your core identity, you can conserve your energy for what truly matters.

6. Confidence and Self-Worth

Confidence comes from knowing and accepting who you are. When you constantly try to adapt to others’ expectations, you may undermine your self-worth, leading to self-doubt and insecurity. Embracing your true self fosters self-confidence, which is attractive and empowering. When you believe in yourself, others are more likely to believe in you too.

7. Long-Term Happiness

Happiness is closely tied to authenticity and self-acceptance. When you live in alignment with your true self, you are more likely to experience genuine happiness and contentment. The stress of constantly trying to adapt can lead to dissatisfaction and burnout. Instead, focus on refining how you express yourself within your environment, allowing your true personality to shine through.

Conclusion

In a society that often values conformity and constant change, it’s essential to remember the power of staying true to yourself. While adaptation has its place, it’s wasteful to constantly reshape yourself to meet external expectations. Trust your gut instincts and focus on refining your appearance to fit the environment without compromising your core identity. By doing so, you’ll foster deeper connections, maintain a strong sense of self, and ultimately lead a more fulfilling and authentic life.

-Ankur Shiv Bhandari ( ASB)

Intentonomics® – The Shopper in Shorts Series – Shopper Focused Promotional Mechanics

In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

Intentonomics® – The Shopper in Shorts Series – Shopper Centricity

In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.

Intentonomics® – The Shopper in Shorts Series – Planned Shopper vs Instant Shopper

In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

Intentonomics® – The Shopper in Shorts Series-Shopper & Consumer are always different, even if same person

In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.

Intentonomics® – The Shopper in Shorts Series – Importance of understanding “The Shopper” for Sales teams

In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams.

Intentonomics® – The Shopper in Shorts Series – An Introduction

Here is the first episode of “The Shopper in Shorts Podcast” towards demystifying the concept of “The Shopper” & “Shopper Marketing”.

Intentonomics® Episode 13 – Conversation with a Tomato

What are the conversations you have had in the last 24 hours? Maybe with your partner? with your kids? parents? friends? Anyone else? And should I also ask with anything else?

Intentonomics® Episode 12 – We are Grateful

We live in a new normal. Ankur talks about the fact why we are still grateful.